Every established business runs on judgment that's never been written down. Your warehouse manager knows which suppliers to push and which to protect. Your best salesperson knows when a customer is about to leave before the customer does. Your office manager makes fifty small decisions a day that keep the place running — and none of them are in any manual.
This is why most AI deployments fail. A major fintech deployed AI that saved sixty million dollars — then nearly destroyed their brand. The AI was brilliant at resolving issues fast. But fast was the wrong goal. The real goal was trust. The wisdom about when to be efficient and when to be generous walked out the door with the experienced staff who were let go.
We are multi-business operators who learned this lesson in our own companies. We don't start with technology. We start with intent — mapping how your business actually makes decisions, encoding the judgment your best people carry, and building AI systems that act on what your business truly values. Not what's easiest to measure.